When we begin a client engagement, one of the first questions we ask is - what do you want to be known for? What are you looking to accomplish? Not every company needs the same strategy and what matters to some may not matter to others. That said, we tend to work with clients on a mix of the following activities.
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Messaging
If you can't convince a reporter (or investor) of your value proposition within 30 seconds, you're going to have a hard time gaining traction.
We help companies to position their offering in a way that grabs the attention of their key audience and helps solve their business goals.
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Content Marketing Strategy
The PR landscape has evolved, and content is more important than ever before.
While a press release is one way to communicate your value, today’s most successful brands are employing a carefully curated mix of content (such as photography, infographics, video and blogs) to tell their story in a way that inspires and motivates their audience
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Media Relations
You can’t bring attention to your business if you’re not being talked about in the press. And press outreach requires time and strategy. We know how to make stories compelling for the media, and how to keep you in the news, on your terms.
There are many ways to communicate to a prospective customer, but few offer as much credibility as media exposure can. Whereas advertising can grab eyeballs, media coverage must be earned, making it harder to achieve, but often far more valuable.
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Thought Leadership
Thought leadership is your opportunity to ensure that your ideas and perspectives are shared with the world - in your own voice.
If you have things to say, we'll help you put pen to paper and get those ideas to your audience, in the right way and at the right time.
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Crisis Management
As Ben Franklin once said, “it takes many good deeds to build a good reputation, and only one bad one to lose it.” You need to have a plan because at any moment, you could get hacked, your technology could be stolen, you could lose your funding or even your best employees.
We have experience to make sure that when bad things happen, it doesn’t equate to a bad reputation.
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Communications Planning
Like most things in life, a successful outcome requires a thoughtful plan. Without it, you run the risk of appearing disorganized and unclear.
Communications plans can be big or small but the goal is the same – helping you determine what you want to say, how you will say it, where you will say it, and when. We will help you get organized so that your public image is fully buttoned up.
Sway Training
In addition to our ongoing consulting work, we also offer a proprietary public relations training program called Sway Training.
Here's why. Public Relations is an area of vital importance, which many people don’t have training or experience in — or even fully understand. With Sway, we teach vital skills that empower companies and individuals to captivate the public and master stakeholder perception.
Our mission is to empower companies and individuals to:
Create and maintain a winning public image
Captivate and manage opinions of stakeholders (and the broader public)
Master the art of public relations and storytelling
Develop their unique story and tell it to audiences that matter