We build credibility
for your brand.
Public Relations is a vital component of any company’s growth. It is what builds credibility for your brand, gets you in front of new customers, and enables you to share your ideas with the world. Unfortunately, the traditional PR agency model is antiquated, inefficient, and in need of fresh vision. Too many PR firms are not focused on how this discipline can most effectively drive sales. Instead, they are too committed to the meaningless metrics that excite other PR people - but do nothing for the business.
We take a very different approach than what you see at other boutique public relations firms. We focus only on the activities that move the needle and drive sales, we work with capable and competent practitioners who understand their clients’ business, we keep overhead costs low so that you’re not nickel and dimed, and perhaps most importantly, we are transparent in pricing. We work hard to determine what your goals are and what’s required to accomplish them. The rate we charge is reflective of this simple formula - and nothing more. No out of pocket or hidden fees. No BS.
In essence, we avoid the frustrations that unfortunately define so many traditional PR firms - like unclear ROI, high retainers, limited staff experience, opaque pricing models, and lackluster results and creativity.
The team
Ryan Walker
Ryan Walker is a seasoned corporate communications veteran with extensive experience across the public relations and advertising industries. He has represented both large and small clients in the technology, fintech, alternative data, investment research, commercial real estate, investment banking, commercial lending, venture capital, and non-profit sectors. He launched R.J. Walker & Co. in 2018 to work with more companies who are doing amazing things, and to introduce some much needed fresh vision into the traditional public relations industry model.
Abby Corcoran
Prior to joining RJWC, Abby launched Meetperry, a selective, invite-only community of sophisticated investors, predominantly managing directors and portfolio managers, who collaborate, curate, and create access to alternative investments. Before that, she served as PivotalPath’s Director of Strategic Solutions, overseeing the firm’s marketing, media, and investor relationships on behalf of $250B in client capital. During her tenure, she drove the firm’s 10X growth, raising its profile through media relationships, academic partnerships, and the establishment of listed indices. She graduated cum laude with a Bachelor of Arts from Dartmouth College and earned a Master of Business Administration from Columbia Business School.
Juliet Trifiro
Juliet Trifiro is a recent graduate from Rutgers University in New Brunswick, NJ and is passionate about learning all there is to know about public relations. Eager to continue her education, she is newly enrolled in the Master's program for Communication at Rutgers. In her free time, Juliet enjoys pop culture, entertainment, and social media, which keeps her well-informed and connected to the latest trends.
Advisory Board
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Jon Caplis
Founder and CEO, PivotalPath
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Joe Gallo
Founder, CatchBuzz
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Moon Kim
EVP, Head of Corporate Practice, M Booth
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Nick Theccanat
Principal, Communications and Government Affairs at Blue Owl Capital
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Stephanie Spinola
Head of Business Development, Kellner Capital